Industrial Automation and Cybersecurity
Company provides solutions in the industrial cybersecurity and automation space.
Unplanned staff changes resulted in a lack of marketing leadership and replacement proved difficult. Finding someone else uniquely qualified to put into that C-suite position was proving to be a challenge. The business was challenged by waning brand awareness while marketing efforts were at a virtual standstill.
The client’s goal was to start its journey from a “Passionate Startup” toward a recognized industry leader, playing on the same level as well-established corporations. This required a unique approach that involved not only a revamp of the brand and strategy but also an education campaign aimed at industry influencers.
In order to gather the information needed to map out possible strategies, our analysts conducted a thorough examination, getting a comprehensive view of the company and the entire industry.