Recalculating the Strategic Direction

Case Study

"This process was intense and rewarding. The end result provided us with clarity and a renewed sense of purpose. This undertaking has had a profound impact on the way we see and how we conduct our business."

CEO, IoT and Automotive Cybersecurity

Project Deliverables

IoT and Automotive Cybersecurity

Company provides cybersecurity products and services to the automotive and Industrial ecosystem

Starting Point

The client had hit a growth plateau, having been an early industry leader, they now found themselves playing catch-up in the face of increasingly stiff competition.  Management knew it was time to take make some changes and was looking for a clear path forward. 


To return to growth and market leadership, the company crucially needed to redefine its purpose, reassess its playing field, and create a well-defined and articulated value proposition. Their previous experiences with consulting companies had convinced them of the necessity for a partner that would not simply present a plan and disappear but instead would work alongside them, facilitating the decision making and enabling the implementation of the strategy. 

The Route

In order to gather the information needed to map out possible strategies, our analysts conducted a thorough examination, getting a comprehensive view of the company and the entire industry.  

Review and Analysis

Interviews and Workshops

Business Model and Action Plan


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