3D Printing and Additive Manufacturing
Company produces products and sells in a wide variety of verticals across several continents.
The client suffered a sustained decline in the number and quality of marketing-generated leads delivered to sales in the APAC region, resulting in a decrease of revenue. The regional President tapped us to investigate the source of the problem and determine a new course of action. The problems discovered were a wrong approach culturally, remote team disconnect, and lacking skill sets.
The client wanted to put in place a lead-gen machine that would put the territory back on track. The client targets verticals across the region (Aerospace, Automotive, Consumer Products, Dental, Medical, etc.). The sales teams and channel partners across the region are dependent on the flow of high-quality leads to make their numbers.
To gather the information needed to discover and address the challenges the company was facing, our analysts approached the project in three phases.